Cookie policy

The flemish masters in situ website is an initiative of Visit Flanders. VISITFLANDERS is an agency of the Flemish government which has its headquarters in Brussels and has the following company registration number: 0225.944.375 and we are responsible for this cookie policy. For more information, general questions, remarks or suggestions about the way Visit Flanders processes your personal data, you can contact our data protection officer (DPO) through For more information on how we process your personal data, we refer to our privacy policy

Visit Flanders believes it is important that you can watch, listen to, read or experience content at any place and any time through different media platforms. We therefore want to work on interactive services tailored to you. To make this possible, certain technologies are used, including cookies and scripts. These technologies are hereinafter referred to as "cookies" for simplicity. This document gives you more information about which cookies may be used on our website and for what purposes, so that you can set your own preferences regarding cookies. 

This cookie statement applies to 

1. What are cookies?

Cookies are small data or text files that are installed on your computer or mobile device when you visit a website or use a (mobile) application. The cookie file contains a unique code that allows your browser to be recognized when you visit the online service or during subsequent, repeated visits. Cookies may be set by the server of the website or application you are visiting, but also by third-party servers that may or may not work with that website or application.   

Cookies generally make interaction between the visitor and the website or application easier and faster, and help the visitor navigate between different parts of a website or application.

2. What cookies do we use?

The following categories of cookies are possibly used on this website:    

  • Necessary cookies: these are necessary for the proper functioning and security of the website. Furthermore, they enable the website to provide enhanced functionality and personalization, such as remembering choices, users' preferred language or location. We inform you about the use of these cookies but cannot be disabled in our systems.
  • Analytical cookies: these allow us to count the number of visitors and traffic sources so that we can measure and improve the performance of our website. They allow us to know which pages are most and least popular and to see how visitors move around the website. All the information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we do not know when you have visited our website and cannot measure its performance.   
  • Advertising cookies: These may be placed by us or by our advertising partners. They are used by those companies to build a profile of your interests and to show you relevant advertisements about Visit Flanders services on other websites. They do not store personal information directly, but they do work by uniquely identifying your browser and device. If you do not allow these cookies, you will see less targeted ads on third-party channels.  
  • Social media cookies: these cookies are used to connect to a third-party social media platform. They remember data from a user if they have logged into a social media account from a website.  

Here is an overview of the cookies we use on our website:




Name of thecookie 














This cookie is set when a visitoragreestothe cookie terms. This is usedtonot show the banner againafterthevisitor has consented. 


3 months 






This cookie is usedto store yourpreferredlanguage  


1 year 





Analytical cookies  




Containscampaignrelated information forthe user. Ifyou have linkedyour Google Analytics and Google Ads accounts, Google Ads website conversion tags willreadthis cookie unlessyouopt-out. 


4 months  


Google Analytics 




This cookie is installedby Google Analytics. The cookie is usedtocalculatevisitor, session, campaign data and keep track of site usageforthesite'sanalytics report. The cookies store information anonymouslyandassign a randomlygeneratednumbertoidentifyuniquevisitors. 


2 years 


Google Analytics  


Advertising cookies   




This cookie is set by Facebook todeliver advertising aftervisitingthis website whenthey are on Facebook or a digital platform poweredby Facebook advertising.  


2 months 




3. How can I refuse or modulate the use of these cookies?

You can refuse the use of cookies through your browser settings. You can also delete already installed cookies from your computer or mobile device at any time. Instructions can be found on your browser's website:   

Please note that if you disable cookies, please note that certain graphics may not look nice, or you may not be able to use certain features.

4. Contact

Do you have any questions about this cookie statement or the processing of your personal data? Please feel free to contact our data protection officer at the following contact details: